Talk:Bastion (agency)

Edit request May 2024

I represent Bastion and know not to edit this article directly. There are a few updates I'd like to request. Can an unconnected editor please help?

1) The agency is now called just Bastion. The Collective part was removed years ago. You can see in coverage going back to 2021 that the name isn't used anymore. Can the article be renamed to Bastion (agency), to match the article?

 Done STEMinfo (talk) 23:35, 24 May 2024 (UTC)

2) With the 2021 acquisition of New Zealand's shine, Bastion is now considered the largest independent agency in Australasia, which is Australia and New Zealand and some other islands. Can this be changed in the lead? Suggested before and after text follows, with a source:

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It is reportedly the largest independent marketing and communications group in Australia, and was founded in 2009 by former professional [[Australian rules football]]er [[Fergus Watts]].

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It is reportedly the largest independent marketing and communications group in Australia and New Zealand, and was founded in 2009 by former professional [[Australian rules football]]er [[Fergus Watts]].

This box shows the ref placement:

It is reportedly the largest independent marketing and communications group in Australia and New Zealand, and was founded in 2009 by former professional Australian rules footballer Fergus Watts.

 Done STEMinfo (talk) 23:35, 24 May 2024 (UTC)

3) Could you add a company acquisition chronologically after the first paragraph of the history section?:

In 2010, the business acquired PR Agency Undertow Media.

 Done STEMinfo (talk) 23:35, 24 May 2024 (UTC)

4) The location information in the operations section is out of date. Could you replace the second paragraph as follows. Note that I'm purposely phrasing the location information to use the company contact page as a source, to simplify the sourcing challenge:

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The company's global headquarters is in the Melbourne, Australia suburb of Richmond, Victoria, with additional offices in Sydney, Canberra, and Queensland. With the recent acquisition of Shine, they have expanded into New Zealand with offices in Auckland and Wellington.

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The company's global headquarters is in the Melbourne, Australia suburb of Richmond Cremorne, Victoria, and the company lists additional offices in Sydney, Canberra, Brisbane, Auckland, Los Angeles, Orange County, CA, and New York City.

Text showing sources:

The company's global headquarters is in the Melbourne, Australia suburb of Richmond Cremorne, Victoria, and the company lists additional offices in Sydney, Canberra, Brisbane, Auckland, Los Angeles, Orange County, CA, and New York City.

Thanks. ~~~~

 Done STEMinfo (talk) 23:37, 24 May 2024 (UTC)

References

Th2347 (talk) 23:50, 14 May 2024 (UTC)

Edit request - July 2024

Hi - I'm back with a few more edit requests to update the article and make it more encyclopedic.

• Please correct the url in the infobox and at the bottom. Here's the code in box format:
  
  |homepage = [https://bastionagency.com bastionagency.com]
  ==External links==*{{official website|https://bastionagency.com}}
  *The history paragraph that starts out "In May 2018" needs a period at the end.
  *Please add the following text chronologically in the history section:
  
  In October 2020, the company renamed its Bastion China operations as Bastion Asia.
• Please update the second paragraph of the operations section to add our offices in Gold Coast and Wellington. The source doesn't need to change.

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and the company lists additional offices in Sydney, Canberra, Brisbane, Auckland, Los Angeles, Orange County, CA, and New York City.

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and the company lists additional offices in Sydney, Gold Coast, Canberra, Brisbane, Auckland, Wellington, Los Angeles, Orange County, CA, and New York City.

• With our recent expansion into New Zealand, and previous expansion into the US, we'd like to show which of our subdivisions operate in which countries. This can be accomplished by changing the header of the third operations section, and by resorting the agencies and restructuring the text. Here's the Textdiff for a revised listing of subdivisions, some with better sources, and rewritten to be less promotional. The US only has two divisions so that is corrected. Bastion Design is only a service offering and not a standalone agency, so it can be removed. Unsourced info shouldn't be in the article anyway, as I understand the guidelines. doesn't exist anymore. I can't source that we discontinued Bastion Rare and Bastion Asia, so while they are in the history section, they are not in the operations section. Sources are all below, and visible in the raw syntax.

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The company operates several sub-divisions: *Bastion Experience, formerly Bastion EBA, specialises in sponsorship, events and experiential marketing *Bastion Amplify, formerly Bastion Effect, specialises in media relations, influencer marketing and social media *Bastion Make, formerly Bastion Films, Bastion’s in-house production studio – a 360 campaign delivery department consisting of more than 30 craft experts in Motion, Digital, Studio and Print across Australia *Bastion Reputation, offers corporate affairs, issues and crisis communications that help organisations to build, maintain, protect and strengthen their reputation *Bastion Creative, offers brand strategy, creative and advertising expertise – delivering effective, awarded work on every screen and platform *Bastion Insights, formerly Bastion db5, delivers market research and insights that seek to improve the experience of brands, products and society *Bastion Transform, partners with teams on delivering strategy, renewal programs and enduring stories through compelling content and digital engagement *Bastion Digital, enables businesses and organisations with the digital foundations for growth in an ever-evolving digital world *Bastion Design, have a breadth of design capabilities, and are passionate about creating transformative design solutions to drive brand and business growth In the United States, the company operates three businesses as part of Bastion USA: *Bastion Insights, formerly Bastion db5, a consumer insights and strategy agency *Bastion Amplify, formerly Bastion Effect, a social media and public relations company

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The company operates several sub-divisions in Australia: *Bastion Amplify, formerly Bastion Effect, specialises in media relations, influencer marketing and social media *Bastion Creative, formerly Bastion Banjo, specializes in supporting brand strategy for clients. *Bastion Digital focuses on helping clients with brand experience, customer experience (CX), and technology transformation. *Bastion Experience, formerly Bastion EBA, specialises in sponsorship, events and experiential marketing *Bastion Insights, formerly Bastion db5, is a market research company *Bastion Make, formerly Bastion Films, is Bastion’s in-house video production studio *Bastion Reputation manages strategic corporate affairs for clients *Bastion Transform is a digital advisory, strategy and organisation renewal consultancy. As part of Bastion's 2021 acquisition of New Zealand's Shine, the company operates four sub-divisions in New Zealand, with similar focus as their Australian counterparts: Bastion Amplify, Bastion Creative, Bastion Digital, and Bastion Transform. In the United States, the company operates two businesses as part of Bastion USA: *Bastion Insights, formerly Bastion db5, a consumer insights and strategy agency. *Bastion Amplify, formerly Bastion Effect, a social media and public relations company.

References

Th2347 (talk) 23:11, 29 July 2024 (UTC)

 Done ⸺(Random)staplers 21:55, 19 August 2024 (UTC)